UTM Link Builder

The UTM link builder adds tracking tags to a URL so Google Analytics can show exactly which campaign, newsletter or post sent each visitor.

Fill the fields and copy the finished link.

How to use it

1. Paste your page URL.
2. Add source, medium and campaign name.
3. Copy the link and use it in your ad, email or post.

Simple naming rules

• Source: where the click comes from, like facebook or newsletter.
• Medium: the type, like cpc, email or social.
• Campaign: a short name, like spring_sale.
• Use lowercase and the same names every time.

Tip

Never use UTM tags on internal links inside your own site. They reset the original source and spoil your reports.

Questions